A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
No matter the industry, you can increase your chances if your content presents a unique story, idea, or dataset in a way that directly addresses a pain point or creates an emotional response in your core audience and in an engaging format. And that’s not enough. You have to promote the heck out of it :)
Marketing strategy development is the stage of the new-product development process in which a three-part marketing strategy plan is developed.
An advertising or marketing campaign is a set of coordinated, specific activities that are based on a common theme and are designed to promote a product, service or business through different advertising media.
SMM is a tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content modules created by a brand, or to add a brand to the user’s social circle of followers.
SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages